
Family Fishing Day
The NW ITBEC Tourism Committee is proud to present the Family Fishing Day as a part of the Wisconsin Governor's Fishing Opener being held in Price County on Saturday, May 6th, 2023. The focus of this event is to inspire the next generation to get out and enjoy the great outdoors.
Families are welcome to come out to Elk Lake Park to enjoy a fun day full of family entertainment, including "learn to fish" casting lessons, the DNR Fishmobile, minnow races, s'mores station, face painting, and more!
Date/Time:
Saturday, May 6th from 10 a.m. until 2 p.m.
Location:
Elk Lake Park, 585 County Rd H, Phillips, WI 54555

Community Fish Fry
While you're at the Family Fishing Day, join us for a shore lunch at 11 a.m. (until sold out) with a community fish fry prepared and served by the Phillips Lions Club.
Lunch is $10 and will include 2 pieces of fish, fries, coleslaw, cookie and water.

Thank you to the sponsors who make the event possible:

Travel Northwest Wisconsin

Molson Coors
Dairyland Power Cooperative | Discover Mediaworks
Enbridge | DSG Outerwear
Hidden Cove Resort | Homespun Coffee & Crafts
Indianhead Foodservice Distributors
James Netz Photography | Kwik Trip
National Marine Manufacturers Assoc. | NW ITBEC
Rice Lake Tourism | St. Croix Rod
The 5 Senses | Weather Shield MFG
Wisconsin Counties Assoc. | Xcel Energy
Frequently Asked Questions
About the Event
The Wisconsin Governors Fishing Opener exists to raise awareness of the fishing and tourism industries in the State of Wisconsin. The event brings Wisconsin dignitaries to the area, including the Governor and Cabinet Secretaries from the Wisconsin Department of Natural Resources and the Wisconsin Department of Tourism. A main goal of the event is to obtain significant media coverage highlighting the host community and Wisconsin’s fishing and tourism industries. It also provides a fun, outdoor-focused community event. One of the significant updates to the event in 2022 was to create a family-focused event on Saturday to inspire the next generation of outdoor enthusiasts.
With the event changing hands in 2022, some changes were made to the VIP portion of the event. While the group would love to invite everyone, due to limited seating, the banquet, destination showcase tours, and breakfast will be by invitation only. Invitations will be extended to select dignitaries and active members of the media.
The Family Fishing Day and Community Fish Fry are open to the public, so everyone is welcome to attend. And, of course, everyone is welcome to join in on the fishing!
The event was operated by Wisconsin Indian Head Country, Inc. for several decades. In 2022, the torch was passed on to the Northwest Wisconsin ITBEC Tourism Committee to keep the event alive. More history will be added in the near future.
Laura Palzkill, Executive Director of the Phillips Area Chamber of Commerce, email or 715-339-4100.
Fishing opener Chair, Sherry Beckman 715-634-4801.
About the Host Destination
Price County is located in Northwest Wisconsin. Communities include Phillips, Park Falls, Prentice, Ogema, Kennan, and Catawba. More information on Price County can be found on their website.
The host lake will be the Phillips Chain of Lakes which includes Duroy, Elk, Long and Wilson lakes.
Elk Lake Park, 585 County Rd H, Phillips, WI 54555