logo with fish

Wisconsin Governor's Fishing Opener

May 3rd & 4th, 2024

The Northwest Wisconsin ITBEC Tourism Committee (Travel Northwest Wisconsin) is thrilled to announce the Wisconsin Governor's Fishing Opener! NW-ITBEC is a 12-county group dedicated to marketing Northwest Wisconsin. The event will rotate around the region each year to showcase the incredible natural resources that the region offers. NW ITBEC will invite dignitaries and media to celebrate the opener, while also focusing on inspiring the next generation of outdoor enthusiasts to learn all about fishing.

Wisconsin Governor's Fishing Opener
Wisconsin Governor's Fishing Opener

Family Fishing Day

Travel Northwest Wisconsin is proud to present the Family Fishing Day as a part of the Wisconsin Governor's Fishing Opener being held in Burnett County on Saturday, May 4th, 2024. The focus of this event is to inspire the next generation to get out and enjoy the great outdoors.

Families are welcome to come out to enjoy a fun day full of family entertainment, including "learn to fish" casting lessons, the DNR Fishmobile, minnow races, s'mores station, face painting, food vendors and more!

Saturday, May 4th from 10 a.m. until 2 p.m.

Burnett County

Governor Evers at the 2022 Fishing Opener.
Governor Evers with a nice catch at the 2022 Fishing Opener

Thank you to the sponsors who made the 2023 event possible:


Dairyland Power Cooperative | Discover Mediaworks

Enbridge | DSG Outerwear

Hidden Cove Resort | Homespun Coffee & Crafts

Indianhead Foodservice Distributors

James Netz Photography | Kwik Trip

National Marine Manufacturers Assoc. | NW ITBEC

Rice Lake Tourism | St. Croix Rod

The 5 Senses | Weather Shield MFG

Wisconsin Counties Assoc. | Xcel Energy

Frequently Asked Questions

About the Event

The Wisconsin Governors Fishing Opener exists to raise awareness of the fishing and tourism industries in the State of Wisconsin. The event brings Wisconsin dignitaries to the area, including the Governor and Cabinet Secretaries from the Wisconsin Department of Natural Resources and the Wisconsin Department of Tourism. A main goal of the event is to obtain significant media coverage highlighting the host community and Wisconsin’s fishing and tourism industries. It also provides a fun, outdoor-focused community event. One of the significant updates to the event in 2022 was to create a family-focused event on Saturday to inspire the next generation of outdoor enthusiasts.

About the Host Destination

Burnett County is located in Northwest Wisconsin. Communities include Grantsburg, Siren, Webster, Danbury, Webb Lake and Hertel. More information on Burnett County can be found on their website.