Working Together Across Northwest Wisconsin

ITBEC is a tourism coalition comprised of counties across northwest Wisconsin. 

Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.

We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.

Trail Maps

ATV Trails

The thrill never ends with miles of year-round ATV and snowmobiling trails.

Outdoor & Trail Guide

With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!


Bike, Ski & Snowshoe Northwest Wisconsin

If you have a passion for the outdoors you’ll love all the adventures and events that are taking place in Northwest Wisconsin this winter. Between skiing, snowshoeing, fat tire biking and winter hiking, there is so much to do! We’ve put together a list of the best winter trails to explore in Northwest, Wisconsin.  Ashland County If you love to snowshoe then you need to visit Ashland County. Ashland is packed with all sorts of snowshoeing opportunities! Copper Falls State Park in the south, Northern Great Lakes Visitor Center in ...
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Best Lakes for Ice Fishing in Northwest Wisconsin

Minnesota may be known as the land of 10,000 lakes but Wisconsin has over 15,000 lakes, and they are prime for catching a fish or two… or a whole pail full! It’s no surprise that the Northwoods of Wisconsin has some of the best lakes in the entire state; but as any seasoned angler knows,…
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Top Snowmobile Trails in Northwest Wisconsin

Just because it’s winter doesn’t mean we slow down in Wisconsin! Snowmobiling is extremely popular and groups come from all over the region to experience a fast-paced ride through the Northwoods. Plenty of lodging is available along the vast trail system, so check out some of our favorites and start planning your adventure today!  Washburn…
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THANKFUL FOR HUNTING OPPORTUNITIES IN NORTHWEST WISCONSIN Hunting in Northwest Wisconsin isn’t just a hobby; it‘s a way of life and a strong part of our heritage. With over seven million acres of public hunting land, there’s no surprise why Wisconsin is one of the top hunting destinations in the United States. This hunter’s paradise…
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