Working Together Across Northwest Wisconsin

ITBEC is a tourism coalition comprised of counties across northwest Wisconsin. 

Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.

We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.

Trail Maps

ATV Trails

The thrill never ends with miles of year-round ATV and snowmobiling trails.

Outdoor & Trail Guide

With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!


Don’t Go Chasing Waterfalls Anywhere Else but Here in Northwest Wisconsin

Spring has sprung and so have the many waterfalls around northwest Wisconsin. With the snow melted (finally!) and warmer temperatures on the horizon, retire your snow shoes and lace up those boots for some easy hikes and rushing falls. Ashland CountyCopper Falls and Morgan Falls Copper Falls State Park is one of Wisconsin’s most scenic parks. Located in Mellen, WI just south of Ashland, Copper Falls is home to ancient lava flows, deep gorges and spectacular waterfalls. Adding to its charm are the log buildings constructed by the Civilian Conservation ...
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Hidden Gems of Northwest Wisconsin

Northwest Wisconsin is a region of stunning natural beauty, with its abundant forests, sparkling lakes, and rolling hills – full of hidden gems that are definitely worth paying a visit. Visitors to this area are treated to a diverse array of landscapes, from the majestic cliffs and waterfalls of the Apostle Islands National Lakeshore to…
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Bike, Ski & Snowshoe Northwest Wisconsin

If you have a passion for the outdoors you’ll love all the adventures and events that are taking place in Northwest Wisconsin this winter. Between skiing, snowshoeing, fat tire biking and winter hiking, there is so much to do! We’ve put together a list of the best winter trails to explore in Northwest, Wisconsin.  Ashland…
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Best Lakes for Ice Fishing in Northwest Wisconsin

Minnesota may be known as the land of 10,000 lakes but Wisconsin has over 15,000 lakes, and they are prime for catching a fish or two… or a whole pail full! It’s no surprise that the Northwoods of Wisconsin has some of the best lakes in the entire state; but as any seasoned angler knows,…
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