Working Together Across Northwest Wisconsin

ITBEC is a tourism coalition comprised of counties across northwest Wisconsin. 

Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.

We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.

Trail Maps

ATV Trails

The thrill never ends with miles of year-round ATV and snowmobiling trails.

Outdoor & Trail Guide

With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!


Fun Things To Do in the Chequamegon-Nicolet National Forest in the Fall and Winter

Are you prepared for an unforgettable expedition through the forest? Look no further than the awe-inspiring Chequamegon-Nicolet National Forest in Northern Wisconsin.  Encompassing a vast 1.5 million acres, this natural paradise promises a myriad of thrilling activities for adventurous souls like you. From hunting to hiking, the Chequamegon-Nicolet National Forest has something in store for everyone, especially during the fall and winter months.  Get ready for a perfect getaway. Here are some of the most enjoyable and popular activities that await you.  Hunting: A Thrilling Pursuit in the Wilderness During ...
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Exploring the Gandy Dancer Trail

Located in the heart of Burnett County, Wisconsin, is the picturesque Gandy Dancer Trail. Spanning 98 miles, this serene trail is full of lush greenery and abundant wildlife. The section of the trail in Burnett County, WI traverses over 20 miles. Open all year round, the trail offers plenty of fun and exciting activities for…
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Golfing Northwest Wisconsin

Fall is a great time of year to give your golf clubs one last swing. With cooler weather on the horizon, teeing off from your favorite fairway is the perfect way to spend time in the great outdoors here in northern Wisconsin. We’ve selected a few of our treasured golf courses to highlight but there…
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Favorite Spots To Canoe and Kayak in Northern Wisconsin

You are sure to find some incredible places to canoe and kayak in Northern Wisconsin that rival the best spots in the upper Midwest.  The area’s special outdoor appeal and attractions draw people from various places, thanks to its numerous rivers and lakes. It’s no wonder Northern Wisconsin is a top destination for enjoying water…
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