Working Together Across Northwest Wisconsin

ITBEC is a tourism coalition comprised of counties across northwest Wisconsin. 

Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.

We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.

Trail Maps

ATV Trails

The thrill never ends with miles of year-round ATV and snowmobiling trails.

Outdoor & Trail Guide

With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!


The Top Fall Color Viewing Spots in Northern Wisconsin

I Spy with My Little Eye the Top Fall Color Viewing Spots in Northern Wisconsin With splashes of vibrant colors like red, yellow, green, orange and purple – the fall landscape in Northern Wisconsin is one that can’t be missed. Stunning 360° views of tamaracks, maples, and oaks fill the region of the Northwoods. No matter where you go, there are fall color viewing spots to find. We’ve gathered four of the greats in the region for you to check out on your next Sunday drive. Bayfield County Autumn Getaway ...
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Planning your Summer or Fall ATV Getaway in Washburn County

  Over 100 miles of scenic ATV trails make Washburn County a premier destination for your summer or fall getaway. Trails wind through dense Northwoods forests, along rivers and streams, and through some of the most ATV-friendly towns in the midwest.  If you’re up for a little adventure, plan to pick up your new ATV…
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Top 12 – Get Ready For Springtime Kayaking/Canoeing

It is finally Spring here in Northwest Wisconsin! That is why we’ve compiled a list of some of the best spots for premiere springtime kayaking/canoeing in the area. Due to the COVID-19 pandemic, if you are out and about exploring these scenic spots be sure to practice social distancing to keep yourself and those around…
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Top 12 – The Last Hurrah of Winter Activities

Winter is coming to an end and Spring is on the horizon… Be sure to attend the last hurrah of winter events happening in Northwest Wisconsin! We’ve done our best to compile the most exciting events coming to you this March/April as we prepare for another beautiful Spring in Wisconsin. Shamrock Shuffle 5k/10k Sawyer County…
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