Working Together Across Northwest Wisconsin

ITBEC is a tourism coalition comprised of counties across northwest Wisconsin. 

Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.

We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.

Trail Maps

ATV Trails

The thrill never ends with miles of year-round ATV and snowmobiling trails.

Outdoor & Trail Guide

With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!


A Great Place in a Great Lake: The Apostle Islands and Lake Superior

In the northernmost reaches of Wisconsin lies the Apostle Islands, a small archipelago within Lake Superior. This location is well-known for its enchanting sea caves, hiking trails, and adventure opportunities for thrill seekers. Visiting here is like being transported to another world and era, with lots of history and magical sights. We’ve shared a guide to help you create a comprehensive itinerary. Let’s dive in! Explore the Magnificent Sea Caves Perhaps you’ve seen Apostle Island sea caves as a desktop wallpaper or in the portfolio of an award-winning landscape photographer. ...
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Summer Festivals, Fairs, and Activities in Northwest Wisconsin

Summer is a season of vibrant celebrations, and Northwest Wisconsin doesn’t disappoint. With its lush forests, pristine lakes, and charming small towns, the region comes alive with various summer festivals, fairs, and activities to make the season unforgettable. Let us take you on a tour of some Northwest Wisconsin counties and offer you a glimpse…
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Best Breweries, Wineries, Cideries, and Distilleries in Northern Wisconsin

There’s more to Northwest Wisconsin than picturesque waterfalls and winding ATV trails. Nestled amidst the region’s scenic beauty are destinations for every beverage enthusiast. From charming craft breweries to rustic wineries, this region offers a myriad of options to explore. So, grab your tasting glass and prepare your palate for a delightful journey through some…
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Get your Adrenaline Pumping in Northwest Wisconsin’s Wild Rivers Trail

Wisconsin has many hidden gems for outdoor enthusiasts, and one of these is the Wild Rivers Trail. Located in Northwest Wisconsin, this meandering path brings you to the heart of the state’s enchanting wilderness. There are many activities just waiting for you — whether you want to explore during winter or frolic during summer. We’ve…
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