Working Together Across Northwest Wisconsin

ITBEC is a tourism coalition comprised of counties across northwest Wisconsin. 

Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.

We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.

Trail Maps

ATV Trails

The thrill never ends with miles of year-round ATV and snowmobiling trails.

Outdoor & Trail Guide

With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!


Best Lakes for Ice Fishing in Northwest Wisconsin

Minnesota may be known as the land of 10,000 lakes but Wisconsin has over 15,000 lakes, and they are prime for catching a fish or two… or a whole pail full! It’s no surprise that the Northwoods of Wisconsin has some of the best lakes in the entire state; but as any seasoned angler knows, you don’t go around sharing your best ice fishing spots. However, we don’t want to hold back our best kept secrets, so check out our list of the best lakes for ice fishing and plan ...
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Top Snowmobile Trails in Northwest Wisconsin

Just because it’s winter doesn’t mean we slow down in Wisconsin! Snowmobiling is extremely popular and groups come from all over the region to experience a fast-paced ride through the Northwoods. Plenty of lodging is available along the vast trail system, so check out some of our favorites and start planning your adventure today!  Washburn…
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THANKFUL FOR HUNTING OPPORTUNITIES IN NORTHWEST WISCONSIN Hunting in Northwest Wisconsin isn’t just a hobby; it‘s a way of life and a strong part of our heritage. With over seven million acres of public hunting land, there’s no surprise why Wisconsin is one of the top hunting destinations in the United States. This hunter’s paradise…
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Late Fall ATVing in Northwest Wisconsin

LATE FALL ATV TRAIL RIDES IN NORTHWEST WISCONSIN The leaves may be fading and winter very well might be on the horizon for those of us in northwest Wisconsin but that doesn’t mean that the fall fun has to stop anytime soon – Northwest Wisconsin is famous for its incredible ATVing opportunities, no matter which…
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