Working Together Across Northwest Wisconsin

ITBEC is a tourism coalition comprised of counties across northwest Wisconsin. 

Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.

We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.

Trail Maps

ATV Trails

The thrill never ends with miles of year-round ATV and snowmobiling trails.

Outdoor & Trail Guide

With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!


Favorite Spots To Canoe and Kayak in Northern Wisconsin

You are sure to find some incredible places to canoe and kayak in Northern Wisconsin that rival the best spots in the upper Midwest.  The area’s special outdoor appeal and attractions draw people from various places, thanks to its numerous rivers and lakes. It’s no wonder Northern Wisconsin is a top destination for enjoying water activities and having a great time on the beautiful waterways. Some of the famed water destinations in the region double as marvelous fishing grounds for bass, trout, and many other species of fish. Others take ...
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November/December Teaser

Hunting season is upon us, but visiting Ashland and the Chequamegon Bay is quite beautiful anytime of year. With the majestic waves on beautiful Lake Superior as our front door view and the quiet, relaxing, colorful woods and waterfalls in our back yard, the county has a four season “scenic” view that is easy on…
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September/October Teaser

Fall is an amazing season in the Northwoods. The smell of autumn in the air whether you are on your ATV or Bike or hiking the trails, or if you have a fishing pole in your hand, the scenery is extreme on the lakes both Chequamegon Bay and inland. Copper Falls is exquisite with the…
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Hook, Line and Sinker: Cast Off and Find Your Favorite Fishing Spots in Northwest Wisconsin

Not all fishing spots have to be a secret. Here in Northwest Wisconsin, we’re generous enough to give you a few ideas to get you on the water and catching the big one. The best part? With so many lakes lakes in our area, you’ll never run out of open water to cast a line…
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