Working Together Across Northwest Wisconsin
ITBEC is a tourism coalition comprised of counties across northwest Wisconsin.
Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.
We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.
The thrill never ends with miles of year-round ATV and snowmobiling trails.
Outdoor & Trail Guide
With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!