Working Together Across Northwest Wisconsin

ITBEC is a tourism coalition comprised of counties across northwest Wisconsin. 

Our goal is to bring together tourism, business, government and economic development to coordinate the creation and implementation of shared marketing initiatives for the region.

We have a passion for our area – the sweeping natural beauty, the laid-back lifestyle and the time-honored traditions that keep families coming back year after year. We invite you to learn more about Northwest Wisconsin and what makes it so special to locals and visitors alike.

Our Counties

Ashland

Barron

Bayfield

Burnett

Chippewa

Douglas

Iron

Polk

Price

Rusk

Sawyer

Washburn

Our Counties

Ashland

Barron

Bayfield

Burnett

Chippewa

Douglas

Iron

Polk

Price

Rusk

Sawyer

Washburn

Trail Maps

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ATV Trails

The thrill never ends with miles of year-round ATV and snowmobiling trails.
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View Trail Maps
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Outdoor & Trail Guide

With so many trails to discover in northwest Wisconsin, you’ll have to plan multiple trips to get through them all!

Download Outdoor & Trail Guide

Activities

Adventure Sports

Biking

Fishing

Hunting

Hiking & Birding

ATV & UTV

Snowmobiling

Horseback Riding

Cross CountrySkiing & Snowshoeing

Canoeing & Kayaking

Waterfalls

Motorcycle & Auto Touring
More Activities

Blog

Visit the Magnificent Northwest Wisconsin State Parks

Northwest Wisconsin is home to some of the most breathtaking state parks in the country, each offering unique landscapes and opportunities for outdoor adventures. From cascading waterfalls to serene meadows, these parks provide the perfect backdrop for your next outdoor excursion. Follow along as we take you to our favorite Northwest Wisconsin State Parks.  Copper Falls State Park in Ashland County  Copper Falls State Park, located in Ashland County, is a must-visit destination for nature enthusiasts. This park is renowned for its stunning waterfalls, including Copper Falls and Brownstone Falls, ...
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St. Croix National Scenic Riverway: The Hidden Gem of Northern Wisconsin

Tucked away in the picturesque landscapes of Northern Wisconsin lies the St. Croix National Scenic Riverway, a pristine gem that offers an escape into nature’s untouched beauty. This protected area encompasses the St. Croix and Namekagon Rivers, extending for over 200 miles of crystal-clear waters, lush forests, and diverse ecosystems.  About the St. Croix National…
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A Great Place in a Great Lake: The Apostle Islands and Lake Superior

In the northernmost reaches of Wisconsin lies the Apostle Islands, a small archipelago within Lake Superior. This location is well-known for its enchanting sea caves, hiking trails, and adventure opportunities for thrill seekers. Visiting here is like being transported to another world and era, with lots of history and magical sights. We’ve shared a guide…
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Summer Festivals, Fairs, and Activities in Northwest Wisconsin

Summer is a season of vibrant celebrations, and Northwest Wisconsin doesn’t disappoint. With its lush forests, pristine lakes, and charming small towns, the region comes alive with various summer festivals, fairs, and activities to make the season unforgettable. Let us take you on a tour of some Northwest Wisconsin counties and offer you a glimpse…
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